The ROAS on your dashboard is lying to you.

Meta's in-platform ROAS counts clicks that would have happened anyway — over-crediting retargeting, under-crediting prospecting, ignoring most view-throughs. The accounts we inherit look profitable on paper while the bank balance disagrees.

We rebuild around one source of truth — sales, leads, conversations — with campaigns structured so the numbers are readable and enough fresh creative for the algorithm to learn from. Same approach at a few hundred a day or a serious monthly budget.

Proof

What this looks like across real accounts

Live client campaigns, different objectives and budgets. The throughline is a low cost per result.

₹9.48
per messaging conversation
2,015 conversations from one campaign
₹1.23
per Instagram profile visit
3,443 visits, building a real audience
₹13.72
per form lead
538 leads delivered to the client's CRM
₹40.85
per add-to-cart
ecommerce push, 102 carts on a daily budget

Your numbers depend on offer, market, and competition — the method doesn't change.

Capabilities

What we run inside your Meta ads account

Campaign management

Facebook and Instagram, end to end — structure, bidding, pacing, weekly optimisation. No set-and-forget.

Ecommerce

Catalog, Advantage+ Shopping, and collection ads. Full-funnel for Shopify, WooCommerce, and custom carts.

Leads and conversations

Instant Forms straight to your CRM, plus click-to-WhatsApp and Messenger campaigns that start real conversations.

Creative strategy and production

Static, motion, UGC, founder video. Creative is ~70% of performance now — you can't out-target a weak hook.

Pixel and Conversions API

Server-side events, CAPI, deduplication, event-match quality — the measurement layer most agencies quietly skip.

Reporting and testing

A live dashboard in plain English, plus structured creative and audience tests. You see what's working and what's next.

Our take

A couple of things we’ll push back on

Creative is the targeting. Broad audiences with strong creative beat narrow ones with mediocre creative, every time. We spend more time on hooks than exclusion lists, and ship fresh angles every month — not colour swaps.

ROAS is a ratio, not a goal. For most growing businesses, 3x on a big budget beats 6x on a tiny one. We optimise for real, incremental outcomes first, then defend margin.

Process

How we work

1

Audit Week 1

Account teardown, Pixel and CAPI health, creative review, attribution check.

2

Fix the foundation Week 2

Measurement fixes, campaign restructure, naming, and a live reporting dashboard.

3

Creative sprint Weeks 2–4

The first batch of ads shipped across three or four angles.

4

Scale Month 2+

Winners scaled, new angles briefed, budgets pushed where the results hold up.

The receipts

A snapshot from the ad accounts

Results across several Meta ad campaigns Rank Visibility has run — adds to cart, messaging conversations, content views, Instagram profile visits, leads, and reach, with cost per result, budget, spend, impressions and reach for each
A few of the live Facebook and Instagram campaigns we manage — across adds-to-cart, messaging, leads, and reach.
Engagements

Three ways to work with us

Meta ads audit

A two-week audit with a written playbook — run it in-house or hand it back to us. Best for a second opinion before you scale.

Performance retainer

Full management. Strategy, media buying, creative briefing, measurement. A flat fee, never a percentage of spend. Three-month minimum.

Creative sprint

Creative only. A set batch of ads a month, briefed against your performance data — we don't touch the account. Best for in-house buyers who need a supply line.