If you're not in the map pack, most local customers never see you.
The map pack is the three businesses Google shows at the top for any "near me" or city search. It sits above the normal results and takes most of the calls, clicks, and directions. For a lot of local businesses it brings in more than the website does.
Yet the profile usually gets left alone. Someone set it up years ago with the wrong address, five old reviews, and a category nobody thought about. We treat it like what it is: a real channel to clean up, work on, and check every month. It's also the engine behind your wider local SEO.
Your rank changes block by block. We push the top three outward.
Where you show on the map isn't one fixed spot. Google ranks you differently depending on where the person searching is standing. Near your front door you might be in the top three. A few streets away you drop off. We check this across your whole area, then work to widen the patch where you rank. More streets, more searches, more calls.
What Google Business Profile optimization includes
Profile setup and cleanup
Setting up new profiles, claiming ownership, getting suspended ones back, and merging duplicates. The groundwork nobody enjoys, but most profiles need it.
Categories and details
Picking the right main category (the biggest thing Google looks at), plus the extra ones, your services, and the area you cover.
Map ranking plan
We check where you rank across your area, see who's ahead of you, and make a monthly plan to climb.
Reviews
Asking your customers for reviews by WhatsApp, SMS or email, replying within a day, and reporting fake ones.
Posts and photos
Regular posts so your profile stays active: offers, events, updates. Planned ahead, not whenever we remember.
Many locations and listings
Running 5+ locations from one place, and keeping your name, address and phone the same everywhere: Yelp, Bing, Apple Maps and the rest.
Two things we’ll tell you straight
Reviews are the fastest lever there is. Nothing moves local ranking quicker than a steady flow of recent reviews you actually reply to. We put most of the effort here because that's where the return is, and we make asking part of how you finish a job.
Your main category is the single biggest choice. Most profiles that rank badly or get suspended have the wrong primary category. It's almost always the first thing we fix.
How we work
Audit Week 1
We map your profile, a grid of your current map rank, and the competitors ahead of you.
Fix Week 2
Categories, description, services, photos and hours, all set up properly.
Optimise Weeks 3–4
Posts go live, the review flow switches on, Q&A is seeded, and listings are cleaned up.
Maintain Month 2+
Monthly reporting, fresh posts, review management, and tracking where you rank.
Three ways to work with us
One-time GBP optimization
A one-off audit, cleanup, and setup. You end up with a proper profile, reviews coming in, and a simple guide to keep it going. Best for a single location you'll run yourself.
Monthly GBP management
Ongoing posts, reviews, ranking checks, and continuous work on the profile. Three-month minimum. Best where local search brings in real revenue.
Multi-location local SEO
One team managing 5+ locations, with reporting in one place and details kept consistent across every branch. Best for brands where one wrong address costs a branch its ranking.