WhatsApp is the most opened channel on earth. Most brands still use it like bulk SMS.
98% open rates. 45 to 60% reply rates when it’s done right. And yet most brands blast coupon codes until customers block the number, the green tick gets pulled, and the whole effort craters.
WhatsApp is a relationship channel, where humans talk to humans. We build programmes that earn the right to be in the inbox: segmented broadcasts, smart automation, and real people in the loop when the bot can’t close.
What we actually do
WhatsApp Business API setup
Verified Business Account, Green Tick application, and BSP onboarding (Gupshup, Wati, AiSensy, Interakt, 360dialog). Number migration without losing history.
Automation flows
Trigger-based sequences: abandoned cart, post-purchase, appointment reminders, review requests. Built in your BSP or directly on Meta.
Chatbots
Scripted and AI-assisted bots for FAQs, order tracking, bookings, and lead qualification, with a clean handoff to humans when they hit a limit.
Broadcast campaigns
Template creation and approval, segmentation, scheduled sends, and opt-in management so you don't nuke your sender reputation.
Catalog and commerce
Product catalogs, click-to-buy flows, and payment integration where available. The full conversation-to-purchase path.
CRM integration and SMS
WhatsApp wired to Shopify, Zoho, HubSpot or GoHighLevel, plus DLT-registered bulk SMS marketing for India and global routes.
A couple of things we’ll push back on
Opt-in quality beats list size. A 5,000-contact opted-in list outperforms a 50,000 scraped one, every time. Scraped lists kill your sender reputation within weeks.
Bots should hand off, not pretend. If the bot can't resolve in two or three turns, route to a human. Nothing burns a brand faster than a customer stuck in an "I didn't understand that" loop.
How we work
Audit and strategy Week 1
Current channel state, BSP selection, and use-case priorities.
Setup Weeks 2–3
API provisioning, Green Tick application, CRM integration, and templates submitted.
Flow build Weeks 3–4
Automation sequences, chatbot logic, and the broadcast calendar.
Launch and optimise Week 5+
Go-live with monitoring, then response rates, drop-offs, and conversion tracking.
Three ways to work with us
Setup and handover
BSP setup, Green Tick, initial flows, and team training. You run it in-house after. Best for teams who just need the foundation built right.
Managed programme
Ongoing strategy, flow building, broadcasts, optimisation, and reporting on a monthly retainer. Best when WhatsApp is a primary revenue channel.
Chatbot development
A custom chatbot build with scoped logic, integrations, and handover. Best for specific use cases like booking, lead-qual, or order tracking.