The content-marketing industry has a word-count problem.
Most agencies bill by the post, so they optimise for volume. The result is a stack of 1,500-word articles nobody reads, nobody links to, and that never rank.
We start from a different question. What would this buyer need to read, on this topic, to pick you over the alternatives? That produces fewer articles, with a different structure, and much better rankings. That’s the whole pitch.
What we actually do
SEO content writing
Long-form articles written for search intent and real depth. Briefed against keyword data, edited for your voice, optimised before publish.
Content strategy and roadmap
Keyword research, topic clusters, content pillars, editorial calendar. The plan you build before commissioning a single post.
Topical authority builds
Cluster architectures that signal depth. Pillar and supporting content designed so each piece strengthens the others.
Audits and refresh
A review of existing content for ranking potential, cannibalisation, and gaps. Refreshing near-rankers is often the highest-ROI work you can do.
Bottom-funnel content
"X vs Y," "best X for Y," "alternatives to X." The commercial-intent pieces that catch buyers near a decision.
Distribution and repurposing
LinkedIn posts, newsletter snippets, short-form cuts. Content earns more when it lives in more places.
A couple of things we’ll push back on
Ranking is a function of depth, not volume. One excellent piece on a topic beats ten mediocre ones. We ship fewer pieces and spend more time on each.
AI-assisted, human-finished. We use AI for research, outlining, and first drafts where it suits. Every published piece is human-edited for accuracy, voice, and originality. No slop.
How we work
Strategy Weeks 1–2
Content audit, keyword research, cluster mapping, and a calendar. Approved before we write a word.
Briefs Week 3
Every piece gets a keyword, intent, outline, internal links, and references before anyone drafts.
Production Ongoing
Writing, two-pass editing for content and on-page SEO, and visuals. We don't hand over a Google Doc.
Refresh Quarterly
Refresh what's close to ranking, retire what's cannibalising, double down on what's working.
Three ways to work with us
Content audit and strategy
An audit of your existing content plus a six-month keyword and content roadmap. Run it in-house or bring production back to us.
Monthly retainer
Ongoing strategy and production at a set volume, typically 4 to 8 articles a month. Often paired with SEO.
Content sprint
A focused quarterly sprint, 10 to 20 pieces against one cluster or launch. Best for claiming ground on a new topic.