Client Overview
Divine Bliss showcases the work of Shweta Mohta, a certified Pranic Healer and Trainer. The website allows her to reach out to more people, sell video courses, and inform more people about pranic healing.
Objective
The client approached us with three key goals:
- Increase brand visibility in both digital and physical spaces.
- Build a website with compelling content that resonates with their audience.
- Drive footfall to their physical location and increase participation in events and workshops.
Our Strategy
To achieve these objectives, we developed a comprehensive plan centered around branding, optimizing local business profile, and community engagement:
1. Brand Identity Development
- Conducted meetings with the DivineBliss team to align on core values, mission, and unique selling propositions.
- Refined the visual identity, including revamping the website, using a new color palette, tweaking the logo, and followed consistent brand guidelines across all touchpoints.
- Created brand guidelines to standardize messaging, tone, and imagery in communications.
2. Website Enhancement
- Built and optimized the divinebliss.love website for user experience, ensuring intuitive navigation and mobile responsiveness.
- Added a blog section for thought leadership content on wellness and spirituality.
- Integrated SEO best practices, targeting keywords relevant to the client’s services and location.
- Developed an online courses system for workshops and sessions with easy enrollment.
3. Optimizing Local Business Setup
- Claimed and optimized the DivineBliss Google My Business listing, ensuring accurate information, engaging descriptions, and high-quality images.
- Encouraged customer reviews to build trust and credibility.
- Consistent GMB updates helped the business to appear in Google’s 3-Map pack in search results.
- Ensured the business was listed on relevant local directories and wellness platforms.
- Utilized location-based ads to target potential customers in the vicinity.
4. Data-Driven Optimization
- Set up analytics to monitor website traffic, ad performance, and event registrations.
- Conducted regular reviews to fine-tune campaigns based on engagement metrics and feedback.
- Produced high-quality content tailored to audience interests, informed by data from Google Search Console.
Results
Our efforts delivered measurable outcomes:
- Online Visibility: Organic traffic to divinebliss.love increased by 65% within three months.
- Event Participation: Workshop attendance doubled, and on-site footfall saw a 30% uptick.
- Customer Satisfaction: Post-event surveys revealed a 90% satisfaction rate among participants, many citing improved awareness of DivineBliss’s offerings.
RankVisibility helped DivineBliss strengthen its online presence and build a recognizable brand through effective SEO and digital marketing strategies. By optimizing their local business listings, improving their visibility in search results, and engaging with the community, we boosted their engagement and significantly increased footfall. Our partnership showed how aligning the right strategies with a client’s goals can create real connections with their audience and drive meaningful growth.