Introduction

Mann by Swara Paul, a designer boutique specializing in bespoke designer blouses and ethnic wear, approached Rank Visibility to improve their local online presence and drive more footfall to their store. 

Through strategic optimization of their Google My Business (GMB) profile, social media enhancement, and local SEO efforts, we were able to achieve significant results. This case study highlights the steps taken and the impact of our efforts.

Challenges in improving Ranking for Google Business Profile

  1. Limited visibility on Google for relevant keywords.
  2. Incomplete and underutilized Google My Business profile.
  3. Lack of regular activity on social media platforms.
  4. Few customer reviews and limited engagement.
  5. Absence from relevant local directories.
  6. Limited professional photos of existing inventory.

Google My Business from October to Janaury

Mann GMB Comparison Profile View OCtober January

Our Approach for a 360 degree growth

1. Google My Business Optimization

  • Profile Enhancement
    • Updated the GMB profile with accurate and detailed information, including a compelling business description, updated store hours, and contact details.
    • Added high-quality photos showcasing the boutique’s unique designs and collections.
  • Product Listings
    • Added relevant product categories, such as “Designer Blouses,” “Ethnic Wear,” and “Custom Outfits,” to help the profile rank for targeted search terms.
  • Review Strategy
    • Educated the boutique owner on the importance of customer reviews.
    • Implemented a process for sourcing reviews from satisfied clients.
    • For engagement, replied to GMB reviews to further build brand confidence among customers.
  • Number Approval
    • We also offered strtagies that helped Mann to show up mobile number on the profile.

2. Social Media Enhancement

  • Profile Updates
    • Improved the aesthetics of Mann’s Facebook and Instagram profiles with cohesive branding and better visuals.
    • Updated bios to include targeted keywords and contact details.
  • Content Strategy
    • Created a content calendar with regular posts showcasing new designs, customer testimonials, and boutique updates.
    • Leveraged Instagram Stories and Reels for better reach.
  • Engagement
    • Engaged with reviews on GMB and posted updates highlighting her designer blouses and sarees.

3. Local Directory Listings

  • Listed the boutique in several high-authority local directories to improve local SEO and drive referral traffic.

4. Keyword and Content Optimization

  • Focused on ranking the boutique for highly relevant keywords, including “designer blouse,” “blouse shop near me,” and “best boutique in Salt Lake.”

Results after Google Busines Optimization

  1. Improved Search Visibility
    • Increased the number of keywords for which the GMB profile ranked. Key terms included:
    • “Designer blouse” – 29 searches
    • “Blouse” – 21 searches
    • “Blouse shop near me” – 16 searches
  2. Growth in Calls from GMB
    • The number of calls from the GMB profile grew steadily, reaching a total of 16 calls in just two months: December 2024 and January 2025.
    • The call trend showed a marked increase from November 2024 onward, indicating rising customer interest.
    • The calls now stand at 37 counting to 14 plus calls every month now.
Mann GMB Calls Growth
  1. Improved Ranking
    • Regular reviews, a more up-to-date GMB profile, and other optimizations have contributed to an increase in rankings.
    • Below is the ranking change from October to January
  • Mann By Swara Paul Designer Blouses And Sarees Designer Blouse 3x3 2km 2024 10 21
    Ranking in October
  • Mann By Swara Paul Designer Blouses And Sarees Designer Blouse 3x3 2km 2024 11 21
    Ranking in November
  • Mann By Swara Paul Designer Blouses And Sarees Designer Blouse 3x3 2km 2025 01 20
    Ranking in January

  1. Enhanced Social Media Presence
    • The boutique’s Instagram and Facebook profiles now have consistent branding, better content, and higher engagement rates. After analysis, we specifically urged the boutique owner to use Facebook to interact more with their customers. She did some live sessions and got reviews, which helped further boost the boutique’s rankings and visibility.

Conclusion

Thanks to Rank Visibility’s strategic optimizations, Mann by Swara Paul has achieved significant improvements in local visibility, customer engagement, and business leads. The boutique is now a recognized name in Salt Lake, Kolkata, for designer blouses and ethnic wear, and its online presence continues to grow.