Looking to boost local visibility and drive high-quality leads? Discover how this sublimation printing and machine distributor, a multi-location printing and sublimation business, doubled its leads within 4 months through strategic Google Business Profile (GBP) optimization and website improvements.
By enhancing their GBP listings with localized keywords, high-quality visuals, and weekly updates—and aligning their website with strong CTAs and local SEO best practices saw:
- 80%+ growth in profile interactions
- Over 60% more direction requests and phone calls
- 1,000%+ increase in Google reviews
- A steady rise in foot traffic and WhatsApp inquiries
🚀 How Google Business Profile & Website Optimization Increased Leads by 2X in Just 4 Months
This case study showcases how GBP and website optimization can deliver tangible results for local businesses looking to improve Google visibility and attract more leads without relying on paid ads.
Strategy Duration
- 🕒 Duration: March 1 – July, 2025
- 📍 Client: Sublimation Company with three branches.
- 🎯 Objective: To increase organic visibility, drive quality leads, and improve engagement through systematic optimization of Google Business Profiles and the company website.
📈 Before Optimization (Baseline – February 2025)
- Business Profile Interactions across branches averaged under 300/month
- Review count stagnated or was irregular
- No CTA tracking or clear visibility into leads from GBP
- The website lacked optimization for search and conversions
- Call and direction metrics were moderate with no growth trend
🛠 What We Did To Incease Leads and Orders
✅ Google Business Profile Optimization
- Optimized NAP (Name, Address, Phone) consistency across listings
- Added targeted descriptions with local keywords
- Uploaded high-quality images of products, premises, and branding
- Created weekly Google Posts with offers and updates
- Implemented UTM tagging to track visits from Google Maps
- Setup Google Review funnel with QR and WhatsApp links
✅ Website Optimization
- Improved on-page SEO and keyword structure
- Added clear CTAs (Call, WhatsApp, Directions)
- Linked GBP profiles to corresponding landing pages
- Improved mobile performance and speed
- Integrated WhatsApp and Call buttons above the fold
📊 Results (March–June 2025)
| Metric | February | June | Growth |
|---|---|---|---|
| GBP Interactions (Kolkata) | 348 | 507 | +45.6% |
| GBP Interactions (Noida) | 216 | 386 | +78.7% |
| GBP Interactions (Delhi) | 120 | 221 | +84.1% |
| Direction Requests (All) | ~458 | 734 | +60.3% |
| Calls Made (All Branches) | ~130 | 219 | +68.5% |
| Website Clicks (All Branches) | ~96 | 127 | +32.3% |
| Review Count (All Branches) | ~13 | 163 | +1154% |
🎉 Impact of Google Business Optimization and Website
- 2× increase in direct leads (calls + WhatsApp + direction requests)
- Significantly improved branch visibility on Google Maps
- Consistent monthly review growth boosted trust and rankings
- Users now reach product pages faster via GBP → website linking
- Reduction in bounce rate and improved mobile conversions
🧩 What This Means
By combining GBP best practices with website improvements, the company established itself as a strong local brand in just 4 months. The continuous engagement through reviews, updates, and clear CTAs turned organic searches into qualified leads.